Marketing and the man.

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Published: 2005-04-23
Keywords:
marketing, man

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Edgar Sinhué Duarte
Universidad Michoacana de San Nicolás de Hidalgo.

Abstract

At present we live immersed in a capitalist society, where purchasing power of the subject is of vital importance, since it contributes to give it a certain status and a lifestyle
that makes it different from the others. That is why the need for consumption, every day is higher and more evident. In this essay, Edgar Sinhué Duarte, student of the modular year,
from the institutional-social area, speaks to us of one of the fundamental tools that induce consumption: marketing.

Article Details

Issue

Vol. 2 No. 4 (2005): Uaricha

Section

Articles
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How to Cite

Sinhué Duarte, E. (2005). Marketing and the man. Uaricha, 2(4), 39-41. http://revistauaricha.umich.mx/ojs_uaricha/index.php/urp/article/view/528

References

Fernández, R(2001, Enero). La Mercadotecnia emocional. Recuperado el 25 Noviembre de 2004, de http://www.soyentrepreneur.com/pagina.htsN=14198

Kotler, P.(1998). Marketing según Kotler. Barcelona: Paidós.

Tarrio, S. E.(2003, Diciembre 13). Representaciones Sociales, ciencia e ideología en el cuidado enfermero de ancianos dependientes institucionalizados. Recuperado el 27 noviembre de 2004 de:http://www.psicologiacientifica.com/publicaciones/bibliotecaarticulos artarrio01.htm